About Me


I’m the CPO & COO of i4Tradies – Most Innovative Customer Experience (CX) Platform, Trades Services & Real Estate sector in Australia has witnessed to date. In this role, I lead the company’ total Operation, Digital Innovation & Product Strategy overseeing a highly skilled professional team.

World Summit Awards

I’m a Member of the Grand Jury for the World Summit Awards Global Contest organised within the framework of the United Nations, that selects and promotes the world’s best Disruptive Digital Innovation Technologies with Positive Impact on Society. I’m also appointed as the National Expert for Australia by the UN WSA to spearhead the World Summit Awards Australian Chapter.

hSenid Outsourcing

Prior to taking up the CPO & COO position at i4Tradies in 2017, I worked as the Head of hSenid Outsourcing, a wholly owned subsidiary of hSenid Software International. Over my 10+ years’ career at hSenid Group, I have managed 50+ large, highly scalable IT projects spanning across multiple sectors varying from Telco, HR, e-Commerce, Finance, Healthcare, and Entertainment.


I have a strong passion for Mobile Apps and have managed over 70 Mobile App projects during my tenure at hSenid Group. I also Co-Founded mobile/wearable apps FlipBeats & Expense Tracker 2.0

Expense Tracker 2.0

These Apps won numerous international awards to-date while generating enormous media buzz and user satisfaction. These Apps have an active user base of over 1 Million worldwide.

NDB Bank

Before joining hSenid Software International in 2006, I worked as an MIS Consultant to NDB Bank reporting directly to the Banks’ top management.

Cardiff Metropolitan University (UWIC) | University Collage Dublin (UCD)

I have an MBA with Distinction from the Cardiff Metropolitan University (UWIC) UK and a B.Sc. (Hons.) in Management Information Systems (MIS) from the University College Dublin (UCD), National University of Ireland (NUI).